“... The ruler must not reveal his desires; for if he reveals his desires his ministers will put on the mask that pleases him.  He must not reveal his will; for if he does so his ministers will show a different face.” 


—Han Fei Tzu; “The Way of the Ruler,” §5.


“Words are ammunition.  Each word an American utters either helps or hurts the war effort.  He must stop rumors.  He must challenge the cynic and the appeaser.  He must not speak recklessly.  He must remember that the enemy is listening.” 


—United States Government Manual for the Motion Picture Industry Office of War Information.